Hannah Novak Harper

Driving brand growth through strategy and storytelling.

About Me

  • Insights Driven

    I use data and analytics to guide strategy, measure impact, and optimize for results.

  • Integrated Marketing

    Skilled at planning and executing campaigns that combine content, design, and messaging.

  • Consistent Brand Voice

    I help brands develop a clear, authentic voice that spans channels.

Barre Union

Drove marketing to grow community and visibility.

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Portfolio

BirdieBox

Built the marketing department from the ground up.

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Hyatt/ALG

Led content strategy for 5 brands and managed team of 3.

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Hannah Banana Baking

Documenting my experiments as an amateur baker.

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My Marketing Philosophy

Data Drives Decisions

Great marketing starts with understanding the numbers. Data reveals where your audience is, what’s resonating, and where opportunities lie. I believe in using insights to guide creative decisions…not limit them. Every strategy I build starts with a clear view of performance, trends, and goals, so every idea has purpose and direction.

Storytelling Sells

Storytelling brings the numbers to life. I believe consistency across channels is what builds recognition and trust, from social and email to web and design. Data shows you what works, but storytelling creates the connection that keeps people coming back.